Updating Websites
Just a quick entry today to highlight an article from Sunday’s New York Times Magazine. It’s essentially a review and some light commentary regarding brands’ websites and how they’ve updated them in...
View ArticleFinding Toothpaste in a Haystack
In today’s world of change and infinite product choices one would imagine shopping to be a most enjoyable and liberating experience. On the contrary, as product lines have expanded to provide, for...
View ArticleCOMMON, Come All
Yesterday, the “world’s first collaborative brand” was proclaimed on Twitter by @commonworks. Alex Bogusky (Common’s founder) left CP+B last year and has since then been working on several...
View ArticleIdentity Formation and Building Brand Relationships
As if brands didn’t need enough of a reason to build emotional connections with consumers in their 20s, an interesting article titled The Mysteriously Memorable 20s: Why do we remember more from young...
View ArticleIdentity Formation and Building Brand Relationships
As if brands didn’t need enough of a reason to build emotional connections with consumers in their 20s, an interesting article titled The Mysteriously Memorable 20s: Why do we remember more from young...
View ArticleSPOTLIGHT: GOING BEYOND BASIC BRAND/AD TRACKING
Establishing reliable benchmarks and tracking the health of a brand and the success of marketing initiatives over time is imperative, but tracking research need not be limited to monitoring awareness,...
View ArticleMORE THAN JUST A GUT CHECK – THE VALUE OF CONCEPT TESTING
Concept Testing research provides insight on how a product, service, or a branding/advertising approach can cut through competitor offerings to best fit consumers’ needs and desires. A...
View ArticleWhat Does Color Say About Your Brand?
An exceptionally strong logo design is often a fascinating combination of art, design and psychology that can (pardon the pun) brand itself into the minds of an audience. Shapes and often text are...
View ArticleDoes The Font You Use Really Matter?
Of course, the font you choose matters. The font is the visual representation of your message. A font should not only convey your voice, but be easy to understand and indicative of your tone. When...
View ArticleThe Ghost of Black Fridays Past
It’s that time again! Don’t act surprised, we do this every year. For those with small humans in their lives, the holidays can be a time for anxiety, stress, and heighten blood pressure as store stock...
View ArticleMORE THAN JUST A GUT CHECK – THE VALUE OF CONCEPT TESTING
Concept Testing research provides insight on how a product, service, or a branding/advertising approach can cut through competitor offerings to best fit consumers’ needs and desires. A...
View ArticleWhat Does Color Say About Your Brand?
An exceptionally strong logo design is often a fascinating combination of art, design and psychology that can (pardon the pun) brand itself into the minds of an audience. Shapes and often text are...
View ArticleDoes The Font You Use Really Matter?
Of course, the font you choose matters. The font is the visual representation of your message. A font should not only convey your voice, but be easy to understand and indicative of your tone. When...
View ArticleThe Ghost of Black Fridays Past
It’s that time again! Don’t act surprised, we do this every year. For those with small humans in their lives, the holidays can be a time for anxiety, stress, and heighten blood pressure as store stock...
View ArticleGrowing Too Fast
The Interbrand 100 is every marketers dream—to build a brand so large and well-known that its recognition spans the entire globe. Corporations spend decades and billions of dollars to build this level...
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